Client Project 📲
Roles and Responsibilities
" Flavour 🥗 Prep "
Meal Prep delivery business offering authentic Mexican Food
Create an intuitive and user-friendly mobile app design for my client's meal prep delivery business that can help increase efficiency, revenue and improve customer satisfaction.
Overview
Audience
-Client:
Carolina Bruno, is a passionate Entrepreneur who owns two cafes and a meal prep delivery business. With a love for cooking and Mexican cuisine, she seeks to streamline her business operations and bring them together in one organized platform.
-Customers:
Individuals who are health-conscious, have a busy lifestyle, and have limited time to cook and prepare meals. This can also include those who are looking for convenience, variety, and customization in their meal choices.
Problem
Solution
-Client:
Investing too much time on tracking individual orders
Investing too much time in social media to advertise meal prep services
Hard time keeping up with having orders because they are placed in different platforms
-Customers:
Individuals who are health-conscious, have a busy lifestyle, and have limited time to cook and prepare meals. This can also include those who are looking for convenience, variety, and customization in their meal choices.
-Client:
Real Time notifications for business when customers place an order
Time Saving (less social media management)
Everything in one place
-Customers:
Convenience and ease of ordering customized, healthy meals that are delivered directly to their doorstep. With features such as flexible delivery options, meal tracking, and personalized meal plans, customers can save time and enjoy a stress-free meal prep experience.
Discovery and Research
Summary of Research Methods
Qualitative: Selected 3 users to conduct a survey and Interview with my Client
Quantitative: Performing research using different mobile apps
Competitive Analysis
I conducted a thorough competitive analysis by testing a few leading meal prep mobile applications currently available in the market:
Hello Fresh, ProMeals, Zedric's, My Chef Meals. To see more Details about the competitive analysis click here.
User Personas and User Stories
To to create reliable and realistic representations of my key audience segments, I crafted User Personas based on the results from my previous research. Also Using Agile methodology I created User stories which will help with each user's end goal therefore it's easier to stay in scope.
Usability Testing and Iteration
Based on the inputs, recommendations and the challenges faced by the users during the usability testing. I made a few notes to make the necessary changes in my design to create the final prototype
User Flows
I created user flows that shows step by step every decision the user takes to order food via mobile app
Sketches and Low fidelity Prototype
Sketches and different ideas were my client and I collaborated together to later come up with the final design.
Final Prototype
After designing the user interface and creating digital wireframes, I moved to creating and refining a clickable Prototype.
Tools: Figma, Uizard and Maps.
Outcome
Prioritizing user experience and accessibility, offering customizable meal plans, providing clear nutritional information, incorporating features such as meal tracking, flexible delivery options, and easy payment will create ta great customer and client's satisfaction.
Final Thoughts